Video marketing is becoming a really important feature and asset for any business. Plus, if you want to use the internet to your advantage, you need Google on your side and putting it plainly, Google loves videos.
People prefer to see videos about a product rather than reading a 2 page web article. As we all know Videos are more interactive and hence they make a much bigger impact as compared to Articles.
Take a look at a fraction of the undeniable evidence supporting why video is NOT A FAD but rather a trend worth your attention.
According to Economic Times (March 10 2011) NASDAQ reported that 72
percent of 30.2 million online population of India
watch videos on the
Internet in January 2011. ”
According to Busines Standard from january 2011 to December 2011 there
is 20 percent increase in the unique viewers
in India.
eMarketer estimates online video ad spending will reach $4.6 billion in 2013, up from $587 million in 2008.
The Nielsen Company reported 2009 saw a massive increase in online video consumption compared with 2008.
ZenithOptimedia reports that in 2013 Internet Marketing may
eventually upset television advertising altogether, as more
and more
broadcast content moves to the computer screen rather than the
television.
If the video has been executed and optimized efficiently, it can give even a small brand a global brand recognition giving them a fair opportunity to compete with the whales in the field.